Jorge Emilio Brazo is originally from the traditional coffee area of Ibague, Tolima. When he was young his father used to own some small lots of coffee and sugar cane for Panela. It was from spending time with his father on these small coffee lots that he acquired a passion for the land and for coffee.
In his early adult life Jorge migrated to the city to study economics, and worked for a number of years as a professional in finance. After some years of working at big companies, he decided to go back to the rural area to pursue his real passion for farming. He bought his own coffee farm of 9 hectares, where he was able to apply the coffee farming knowledge that he acquired from his parents; knowledge that he has since passed onto his own son.
During the harvest season, each lot on the farm is hand picked every 15 to 20 days for ripe cherries. The coffee is then separated and floated before they ferment it in a tank or in clean bags for 22 hours. After that, the coffee is washed and sun dried it in a parabolic dryer for 10 - 15 days.
Currently the farm generates employment for 5 people, who live on the farm year round. During harvest, Jorge employs an additional 10 to 15 more people to work with them and help manage the harvest and processing.