In 1990, Emilio Jimenez Castro inherited 6 hectares of land from his father. The land was originally used for cattle, but when Emilio took over the land, he decided to invest in coffee. He purchased a further 7 hectares and established the Finca San Francisco. Alongside coffee, the farm also produces avocado, citrus and other fruits. The coffee from San Francisco is processed at ASOPROAAA - The Association of Agricultural Producers of Acosta and Asserí.
ASOPROAAA was established in September 1998, following the devastating destruction in the region by Hurricane Mitch. The association consists of more than 1,100 families producing coffee, citrus and farming cattle in the areas of Acosta, Jorco and Palmichal. ASOPROAAA offers financial, commercial and technical assistance to members, and employs dedicated programs to improve the livelihoods of members of the community.